Flame Talks 2026 enters its final stretch

Technological evolution is driving a new stage in the retail sector, in which data has ceased to be merely a source of information and has become a key tool for strategic decision-making. The emergence of artificial intelligence is accelerating this transformation, making it possible to develop more efficient, personalised models geared towards generating value for clients, operators and managers.

With the aim of addressing these challenges and opportunities, Gentalia will take part on 7 May in Flame Talks 2026, an event that will bring together leading professionals and companies to discuss the future of retail and the role that artificial intelligence will play in its evolution.

During the event, Gonzalo Gómez Garde, Managing Director of Gentalia, will take part in a round table alongside representatives from MERLIN Properties, MR DIY Spain and CHALITO. The meeting will be an opportunity to share experiences, analyse trends and reflect on how technology and artificial intelligence are redefining the management of commercial spaces and the relationship with consumers.

Taking part in this kind of forum reinforces Gentalia’s commitment to innovation and to the constant search for new tools and solutions that help to anticipate the changes shaping the sector.